AMI Outfitters Teams Up With Patagonia To Promote Sustainability and Preservation

Here at The Waterfront Restaurant in Anna Maria, we are firm believers in giving back. We’re proud of our friends at the Sarasota Manatee Originals and Seachange Studios for their efforts to support one of our favorite nonprofit organizations, the All Faiths Food Bank during their Skip A Lunch Campaign Against Summer Hunger. We can’t wait for May 3rd when dozens of our neighboring business will stage Food and Wine on Pine, the epic culinary event whose proceeds support a variety of arts and childrens’ charities. And in honor of Earth Day, which fell yesterday, we’re excited to share with you an exciting eco-conscious initiative put forth by our friends at AMI Outfitters.


Steve Traves, a lifelong fisherman and kayaker, launched AMI Outfitters in Anna Maria in 2012. He got his start in the outdoor industry in the 1970s when he managed the original outfitter shop for a fledgling backpack manufacturer that grew to be Eagle Creek. There, he met important early eco-retailers like Yvon Chouinard, the founder of Patagonia. Now, decades later, Patagonia is the leading brand at AMI Outfitters and AMI Outfitters is a supporter of an international business alliance Chouinard co-founded. Each business member in this group (which is called 1% For The Planet) donates at least one percent of their annual sales to environmental causes. And, from April 26th through May 11th, Patagonia and AMI Outfitters will continue their long tradition of partnering in eco-friendly activities when AMI Outfitters participates in Patagonia Advocate Weeks.

During Advocate Weeks, Patagonia will be donating $10 to Sarasota Bay Watch (an awesome local preservation association of which Traves is a board member) for each pair of men’s and women’s shoes sold in Traves’ shop. The donations will fund much-needed scallop restoration efforts in Sarasota Bay. If you stop by and buy Patagonia shoes at AMI Outfitters on those dates, you’ll be helping support a wonderful local cause with a real global impact. As a thank-you for your generosity, you’ll also receive a free music download card for an exclusive album of 41 tracks from artists that support 1% For The Planet. This in-store only promotion will kick off on Saturday, April 26th and run through Sunday, May 11th.

Here at The Waterfront, we believe that every day should be Earth Day. So get out there and plant a tree today, organize a recycling program in your school or office tomorrow, ride your bike to work instead of driving on Friday, and on starting on Saturday, April 26th, be sure to support AMI Outfitters as they endeavor to save the world one pair of shoes at a time.

Lauren and Russell’s Rehearsal Dinner at The Waterfront Restaurant

Lauren and Russell will be celebrating their wedding with an Italian themed feast here in the Waterfront Restaurant Courtyard.